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If you’re a Professional Basketball Player… You shoot a basketball every day.
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Why are we leaving Sales Professionals to just “Turn it On”?
This is an issue that I have had with our Industry for a long, long, LONG time… And lets be clear: What I am looking for I AM NOT SEEING in our current selection of Educators.
Within our current Industry, I see that we have:
Inspirational/Motivational Trainers… Come to think of it our Industry seemingly has a disproportionate number of these type of Speakers than any other industry.
Purveyors of “Best Practices”… Grab your pen and paper and write down these nuggets of behavioral gold that you’re likely already doing (but not referring to with a good catch phrase).
Wolves in Sheep Clothing… Ever felt like you were being sold on a supplier’s product when you had expected to be educated on a business approach?… Yeah. Me too.
Those Who Like to Hear Themselves Speak… This Speaker knows your biggest problem is that You are not Them. If You were like them, You would be as successful as they claim to be.
Software Trainers… These people are training you on the resources you have purchased. Undoubtably valuable, but undeniably lacking in Sales-centric activities.
That is the best that our industry has to offer the Sales Professional. Additionally, while I may be sarcastic in my descriptions, I do acknowledge that each option does have a value… I’m just being honest with saying that none of these options adequately support prepping a Sales Professional to be ready to act on an opportunity that suddenly presents itself.
So, why is that? Why do we fail supporting Sales Professionals?
Truth is… It’s REALLY hard to do. Each of your situations (and markets) are unique — so a singular “expert” may sound theoretically good while ringing practically hollow. There is also the issue of the marketplace of buyers constantly (and aggressively) changing — which means that an “expert” who has been out of the market for a period of time isn’t providing any actionable insight. Finally, the industry honestly doesn’t know what you need.
Now, most of you know me well enough at this point to know that I don’t drop loaded questions WITHOUT having something in mind… Still, before opening up my personal thoughts, I need to know if I’m missing something.
Is there a Sales Development program within the Promotional Product Industry that I am missing?
Is there something out there that is helping you keep up with a changing market and new buyers?
Am I overlooking an industry-wide initiative that works out the “Sales Muscles”?
I would honestly like to know. Email me at jeremy@promoeqp.com.
Thanks again…
jeremy
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PromoEQP Supplier Update
PromoEQP Welcomes…
Founder Sport Group
EQP minus 6%
Part of Momentec brands
End of October Update