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What I learned on my Summer Vacation.
by: Jeremy Chacon
The power of the Water Bottle (and reusable cups)… Uniforms MUST include shoes… The surprising practicality and imprint-ability of the Hand Fan… TOTES… Fanny Packs are for security… Olympic Fan-Zones connected ALL OF FRANCE to the Olympics… Previously received Promo Products RULED the Parisian streets.
Just to be clear… This is about to become an absolute OBSESSION for me. There are at least 4 pages of bullet-pointed notes that I created surrounding imprinted products and the Paris 2024 Olympics (and each bullet-point deserves to be an entire write-up in and of themselves.).
The first product I purchased for the Paris 2024 Olympics was in August 2021… LA2028 artwork and products are already being sold.
While the Paris Olympics opened my eyes to amazing opportunities each distributor will have available to you with the upcoming LA2028 games… French Marketers largely failed people attending the Olympics (and we can’t).
People CRAVED anything that could physically connect them to either the Event they attended or to the City of Paris itself. Unfortunately, WITH VERY FEW NOTABLE EXCEPTIONS, the French sponsors and advertisers failed to deliver on what people were craving. This failure left people dependent (and settling) on purchasing what was available in the on-sight boutiques.
We can do better… and to the benefit of each of You, I expect we will.
However, in order to ensure that YOU see the potential benefits of the LA 2028 games, We will all need to start the planning, engagement, and groundwork necessary NOW.
Starting with the next Monthly Update, I will begin breaking down the Paris Olympic experience. These will start to define Opportunities (for everyone)… Exploring Products… Imprint Options… Successes and Failures… and ways to begin testing ALL OF THIS with the World Cup games coming into the U.S, Canada, and Mexico in 2026.
Until then… Hit me up on the PromoEQP Facebook Group Page for any questions.
Talk to you soon…
jeremy
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End of August 2024 Mid-Month Message