Thank you for an unbelievable EXPO26

**February 2026 Discount Code:** **PROMOEQP-H2573**

Sometimes a moment just simply leaves you without words.

In fact, there were almost too many moments to reference…

Too many people who made impacts…

Too many distributors who engaged…

Too much discussed and explored.

When that is the experience, a recap will always fail. In cases such as this, the only responsible thing to do is to say Thank You, to those who made the moments possible for PromoEQP.

First, The PromoEQP Happy Hour — and To the Distributors and Supplier who made it happen!

Headline Sponsor: SanMar
- Extra points for Amy and her “Are you serious, people could win that?!?!” prize wheel.
Event Sponsor: PCNA
- Class move by the new PCNA Executive Team who chose to NOT pull rank and waited in line with everyone else to get into the event.
Event Sponsor: The Magnet Group
- Thank you for the help in reloading the EXPO KIT table!!!
Display Sponsor: Showdown Display
- The signs were incredible… the lighted sign was CLUTCH!!!
Food & Drink Sponsors:
- Seville Gear — heard that team whoop!
- Ariel — One of the Distributor WINNERS for their EXPO KIT addition.
- UMA Pens — Stole the show with the Special Event Gift
Resource Partners:
- Mark8 — Video, artwork design, and messaging was ELITE.
- SAGE — Like PCNA, pure class shown by respecting and engaging with the line!

Second… The Walking Map and EXPO KIT took over the EXPO Floor

Seriously… People from other organizations were using the PromoEQP Walking Map as a resource to navigate the show floor! Need to point out some key contributors to the whole process:

All of the Suppliers who asked to be highlighted on the Map: See the full Map
Mark8 for the map design.
EXPO KIT participants:
- BagMakers… Goldstar… PCNA… IDLine… Ariel… UMA Pen… Stellar Lanyard

THIRD… Coffee and Conference was taken over by the Supplier Panel Discussion

And I say this affectionately. Allowing a panel of PromoEQP Supplier Partners to speak, respond, and share discussion with the Distributor audience immediately demonstrated why this will become a staple to all future events.

Brandon Pecharich & Mark8 for preparing and running the discussion.
Melissa Betua, HPG
Daniel Pointer, PCNA
Mark Cohen, MAC Specialties
Jen Guse, 3M Promotional Markets
John Short, WoWLine

Not only did these guys demonstrate how discussions between Suppliers / Distributors is the cornerstone of the industry’s future success… they also ensured that the PromoEQP Meeting Room was continually informative of products and information for the entire EXPO Week!

Finally… The PromoEQP Team

Everyone came in with a plan. Everyday there was a job or a challenge — and it was all met with a smile and well placed humor. Distributors were welcomed… Suppliers were impressed… I couldn’t be more appreciative.

Cheryl… with her printouts, priorities, and distributor meetings.
Nora… manning the room and scanning badges to make sure no one was lost in the follow up.
Nadia… her videos and social media presence will become the talk of the industry.
Bill… recipient of a distributor LinkedIn shoutout for being “the best kind of human”.
Ian… tirelessly moving, engaging, and putting on display the BEST of PromoEQP.

Thank you to everyone involved… The EXPO26 Experience will be the guidepost for ALL future social and physical engagement to follow*.

And yes… that is foreshadowing.

Stay tuned for new announcements featuring PromoEQP getting out into the Distributor Market later in 2026.

The goal is build… always with a focus on how we can best support and serve our distributor network. Ideas and suggestions are always welcomed.

Thanks again…

Jeremy Chacon

PromoEQP

jeremy@promoeqp.com

Insider Information

And, furthermore...

Upcoming Supplier Webinars

And now for something new

Short Story, Big Picture:

One-Off Orders to Programs

Every time the phone rings or the front door opens in your shop, there is a high probability of making that sale. The buyer has called you or walked into your store because they know they want a product, this time. Most of the time, we are happy to simply close that one sale, but what are some ways we can turn those one-off orders into recurring programs?

Today’s SHORT STORY is a piece to help you achieve your long-term goals, aka the BIG PICTURE.

Turning one‑off orders into ongoing programs is the fastest way for distributors to grow predictable, higher‑margin revenue. We all like money and really like it when it keeps coming in on a steady basis.

Here are three tactics you can take to help you accomplish this:

Reposition yourself as the program partner, not just a product vendor

Distributors that escape project‑to‑project chaos deliberately shift how they frame value. Get away from “we deliver things” and focus on “we manage an ongoing outcome for you.” That outcome is usually employee engagement, brand awareness, or event success, not just boxes of merch.

Key Actions:

Reframe the conversation around Outcomes
Introduce the idea of a “Program” early
Use proof points and mini case studies

Design simple, recurring offers that clients can say “YES” to

Recurring business is easier to sell when the offer is productized and low‑friction. This is something other B2B agencies and SaaS‑like services emphasize. Instead of waiting for clients to invent new orders, give them clear program options with predictable timing and budget.

Key Actions:

Turn common needs into “always‑on” kits or drops
Offer program tiers rather than one custom quote
Build in light automation and re‑order triggers

Implement a consistent account‑management rhythm

Recurring revenue in services usually comes from structure: scheduled check‑ins, small planning sessions, and proactive ideas. Larger agencies might call this “account management” rather than “order taking.” Even a lightweight rhythm can move clients from occasional to habitual buyers.

Key Actions:

Schedule regular short business reviews
Show up with a mini roadmap, not just products
Track and act on buying patterns

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When distributors adopt these three tactics, shifting the conversation to programs, packaging simple recurring offers, and adding a basic account‑management rhythm, many “one‑off” customers naturally evolve into steady, recurring accounts that anchor long‑term growth.

You got this!