PromoEQP’s Commitment to Stability.

August Discount Code: **PROMOEQP-M3195**

As we enter the busiest buying season of the year, we are being confronted with a uniquely challenging combination — an uncertain marketplace paired with an increasingly volatile promo industry landscape.

Over the past year, we’ve seen major shifts in leadership across several well-established suppliers, service platforms, and even associations. In many cases, these shake-ups are being driven not by the needs of the traditional distributor but by competing interests: private equity firms seeking higher returns, or high-dollar distributor interests that are dissatisfied with how their priorities are being served.

PromoEQP remains unaffected by these forces.

We’ve never accepted private equity investment, and we’ve never built a model that favors certain distributors over others. This independence matters now more than ever. It is this same independence that allows us to stay focused on what’s most important: Supporting YOU with consistent access, transparency, and a solid foundation for YOU to build your own success upon.

No distractions.

No shifting priorities.

Just PromoEQP continuing to do what’s necessary to help you stay competitive, even in uncertain times.

Thanks again…

Jeremy Chacon

PromoEQP

312-392-1064

jeremy@promoeqp.com

Insider Information

**Visit the Strategic Supplier page for Benefit Details and Information**

PromoEQP Strategic Partnership

Market focused Content from Strategic partner RUPT.

When Tragedy Strikes, We Show Up

Some stories are hard to tell. This is one of them.

Over the past few days, catastrophic flooding has ripped through Kerr County, Texas. Families have lost their homes. Communities have been gutted. And the part that hit me the hardest: some parents sent their kids off to summer camp last week and never got to bring them home.

As a father of two daughters who are currently off at camp, I can’t even process what those families are going through. While my girls are laughing, making lanyards, and playing games, kids and families just a few hours away from our Rupt HQ are experiencing trauma no child should ever face.

It’s devastating. And it’s personal.

But if there’s one thing I know about the promo industry, it’s that we don’t sit on the sidelines. We rally. We move fast. We do what needs to be done.

In 2017, we showed what this industry is made of.

During Hurricane Harvey, while leading Origaudio, I helped coordinate an industry-wide donation drive. Suppliers, distributors, friends, and total strangers came together to ship critical supplies directly into Houston. It was one of the most powerful things I’ve been a part of in my career.

Now, as CEO of Rupt, we’re doing it again: this time for Kerr County.

What We’re Collecting:

Cleaning & Recovery Supplies

Bleach, heavy-duty trash bags, gloves, buckets, disinfectant wipes, etc.

Food & Water

Bottled water, non-perishables, baby formula, baby food, pet food

Emergency Supplies

Flashlights, batteries, tarps

Personal Care & Hygiene

Diapers, soap, shampoo, feminine hygiene, toothpaste, toothbrushes

Clothing & Bedding

Socks, underwear, basic clothing for all ages, blankets, and towels

Tools & Equipment

Shovels, rakes, screwdrivers, saws (even wood chippers, if you’ve got one)

Where to Send Supplies:

Rupt HQ
800 Interchange Blvd
Suite 103
Austin, TX 78721
Label all boxes: “Kerr County Relief”

Not in Austin? We’ve made it easy.

To make it easy, we've made an Amazon Wishlist that ships items directly to our warehouse for distribution.

🛒 Click here to shop the wishlist .

Want to help or coordinate a larger donation?
Reach out directly: jason@rupt.com

To the Promo Industry: Let’s Do What We Do Best

We’re an industry built on creativity, resilience, and connection. This is one of those moments where we need to put all of that into action.

If you're a distributor, supplier, designer, client, partner, friend: we’re asking you to step up. Just like we did after Harvey. Just like we’ll do again the next time disaster strikes.

Kerr County needs us. And we’re not going to let them down.

Thank you for reading. Thank you for caring. And thank you for showing up.

—
Jason Lucash
CEO, Rupt

And, furthermore...

Upcoming Wednesday Webinars

And now for something new

Short Story, Big Picture:

Origin Stories Sell

Being a marketing professional is more than just pushing products; it's about telling the right story. One of the most powerful stories you can tell is where something began. Whether it's the origin of your client's company or the backstory of the product you’re pitching, that narrative helps create an emotional connection that drives decision-making.

Origin stories humanize. They differentiate. They sell.

Today’s Short Story is a piece to help you achieve your long-term goals, aka the Big Picture. You can use origin stories not only to build trust, but also to give products meaning and make your client feel something…not just see something.

Here’s how you can develop an origin story that resonates and converts:

Define it.

Choose your angle: the origin of the company or the origin of the product. Make sure it's meaningful, authentic, and can’t be easily duplicated by your competitors.

Align it.

Integrate the story into the marketing strategy. The story must be told consistently across websites, social media, packaging, and even in your pitch. Let the story do the emotional heavy lifting.

Prove it.

Support your origin story with facts. Whether it’s sourcing data, founder anecdotes, or sustainability proof points…credibility matters. Consumers are sharp, and trust is earned.

_____________________________

Origin stories aren't fluff…they are fuel. They make products relatable, build brand loyalty, and help you become more than a vendor.

They help you become part of their team.

Believe me… You got this!