Success is defined by prioritizing relationships.

The single greatest feat in PromoEQP’s success was demonstrating that NO ONE needed to lose… For everyone to win.

This approach has been achieved by PromoEQP rejecting gimmicks and short-term growth tactics.

Rather, PromoEQP has acted on thoughtful and proven long-term strategies. In doing so, PromoEQP has achieved remodeling the classic approach to business in the Promotional Product Industry.

**Reported supplier growth across PromoEQP network 2024 to 2025: 14.5%**

Principles to Operation for PromoEQP

PromoEQP isn’t built for everyone… And that’s intentional.

We are not designed for distributors new to the industry, nor for those whose primary strategy is competing on price alone. PromoEQP exists for distributors who understand the long-term value of working with trusted, preferred supplier partners and who recognize that sustainable growth comes from relationships, not shortcuts.

The PromoEQP distributor has survived the “Start-Up” phase, learned that selling on “price” is not a successful business plan, and is rooted in their community.

We believe suppliers deserve to be profitable.

PromoEQP rejects rebates and participation fees because they distort incentives and weaken the supplier ecosystem. When suppliers are allowed to retain the full value of their work, they reinvest in their people, processes, and product development. That reinvestment ultimately benefits distributors. Removing these fees also ensures PromoEQP is never positioned as an expense to suppliers, supporting long-term participation and a healthier, more stable network for everyone involved.

PromoEQP’s is proudest that it has NOT lost a supplier in it’s 13 years of operation. Long-term engagement demonstrates the success of culture, growth of engagement, and evolving value of the program.

We believe each party should be free to do what they do best.

Distributors know their clients. They understand buyer needs, brand objectives, and how resources should be deployed. Suppliers know their products, capabilities, and production realities. When distributors and suppliers are allowed to connect directly, without third-party interference, each can operate at their highest value. PromoEQP exists to support that connection, not to sit in the middle of it.

PromoEQP takes no control over The Order. We place no hands in it’s creation, control over it’s placement, and seek no monetary gain from it’s completion… This means respecting the foundational partnership that has driven industry success over multiple generations.

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