**January 2026 Discount Code:** **PROMOEQP-M1441**

The Definitive Guide to PromoEQP’s EXPO26

PromoEQP Happy Hour at Border Grill
- Sponsored by SanMar with PCNA & Magnet Group
- EXPO EXCLUSIVE Distributor Gifts
- PromoEQP EXPO Kits
- PromoEQP Walking Map
- RSVP for event is requested
- Monday, January 12th @ 6pm
PromoEQP Meeting Room — Tropics A/B
- Room Sponsors: PCNA, Magnet Group, HPG, 3M, WowLine, & MAC Specialties
- PromoEQP EXPO Kits
- PromoEQP Walking Maps
- EXPO EXCLUSIVE Distributor Gifts
- Tuesday, January 13th & Wednesday, January 14th @ 8:30am
PEQP Conference & Coffee — Tropics A/B
- Learn about PromoEQP’s plans for 2026 — while additionally hearing from key Supplier Partners and invited guests.
- Thursday, January 15th @ 8am

https://www.getpromoeqp.com/expo26/#BG-RSVP

Insider Information

NEW… For EXPO26

PromoEQP Walking Map NOW AVAILABLE

Physical map from PromoEQP and Digital map from SAGE MOBILE*
- * Since the PEQP-EXPO group will be a short-term preference group inside of SAGE, all distributors to PromoEQP will have access to participating supplier Show Offer!
Know exact locations from a grouping of PromoEQP Supplier Partners at EXPO26

PromoEQP EXPO Kit
- Everything you need to “Expo” with PromoEQP in 2026 (while also snagging special products from special suppliers):
  - Badge Tag from IDLine
  - Water Bottle from Goldstar
  - Tote Bag from BagMakers
  - PEQP Expo Pen from UMA Pens
  - … and more from suppliers like: Ariel, PCNA, HPG, and 3M

Walking Map & EXPO Kit available:

For the Full EXPO26 Event Line-Up, CLICK HERE

If you are curious, or need more information, you can always reach out to me OR follow updates coming from Nadia Freitag on Facebook or LinkedIn.

And, furthermore...

Upcoming Supplier Webinars

**Wednesday, January 7th, 2026 — Gemline**

**The 2026 PromoEQP Strategic EQP Catalog is now available exclusively through SAGE**

**PCNA End-Buyer Brand Book Request Form**

And now for something new

Short Story, Big Picture:

Build Your Promo Sales Calendar

It’s that time of year for goal-setting. We all know the quote, “A goal without a plan is just a wish.” Take this last little bit of downtime to create your plan. Long-term planning can help you focus on the short-term wants and needs. This action will make sure you feel less “busy” each month.

Today’s SHORT STORY is a piece to help you achieve your long-term goals, aka the BIG PICTURE.

Other media companies build their ad and content calendars to stay consistently visible. Make sure they hit key dates and make production run smoothly. Promo Distributors can use the same playbook for a 2026 promo sales calendar.

Here are three core actions that matter most:

Map Demand Like a Publisher

Publishers treat an editorial calendar as a visual workflow that maps content to seasons, holidays, and audience needs across the year. Distributors can mirror this by plotting when different client segments are most likely to buy and what “stories” (campaigns) those moments need.

Key Actions:

Identify audience segments and “content pillars”
Layer in key dates, seasons, and schedules
Turn dates into specific campaigns

Plan Proactive Outreach like an Editorial Calendar

Successful media teams use their editorial calendars to schedule publishing dates, responsibilities, and approval workflows so content goes out consistently instead of in random bursts. Distributors can adopt this by treating each promo campaign as a “story” with a publish date and a mini‑campaign plan.

Key Actions:

Assign themes and targets to each month
Work backwards from big moments
Use repeatable campaign blocks across channels

Align Workflows and Vendor capacity like a Media Operation

Digital publishers emphasize clear workflows, roles, and tools to avoid bottlenecks and missed deadlines. A distributor’s version is aligning sales ambitions with internal processes and supplier capabilities so the 2026 calendar is actually executable.

Key Actions:

Document your process and responsibilities
Set realistic activity and revenue targets
Plan around bottlenecks and key partners

_____________________________

By using the same principles that other media companies apply to their editorial and ad calendars like: clear themes, key dates, proactive scheduling, and documented workflows, distributors can turn a 2026 promo sales calendar into a concrete tool for more predictable, profitable growth.

You got this!